Doctor profile · Federal record

Dr. Lily Rich, PSY.D

Counseling Psychologist (CMS: Clinical Psychologist) · Santa Cruz, CA

  • NPI 1033344015
  • Accepts Medicare
  • 18 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
648 Western Dr
Santa Cruz, CA 950603058
(831) 325-8838

Credentials & registration

NPPES · NUCC
NPI registered
May 2009 — 17 yrs on file
Profile last updated
November 8, 2024
Year of graduation
2008 — 18 yrs since
Specialty taxonomy
103TC1900X — NUCC code
State license (1)
California #PSY25638

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1033344015. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
611
Distinct HCPCS
1
Medicare allowed
$97,801
HCPCS Description Services Patients Avg allowed
90837 Psychotherapy, 1 hour 611 15 $160

In context: peer comparison

Among 1 peers in Santa Cruz Counseling Psychologist, average services per provider: 611. This provider delivers 1.0× the peer median.

Frequently asked questions

Auto-generated from federal data
What is Dr. Lily Rich's medical specialty?
Dr. Lily Rich practices Counseling Psychologist in Santa Cruz, CA.
Where does Dr. Lily Rich practice?
Dr. Lily Rich practices at 648 Western Dr, Santa Cruz, CA 950603058. Office phone: 8313258838.
What is Dr. Lily Rich's NPI?
Dr. Lily Rich's National Provider Identifier (NPI) is 1033344015, issued by NPPES.
Does Dr. Lily Rich accept Medicare assignment?
Yes. Dr. Lily Rich accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Lily Rich commonly perform?
Top Medicare-reported procedures in 2023: Psychotherapy (HCPCS 90837). Source: CMS Medicare Physician & Other Practitioners file.