Doctor profile · Federal record
Dr. Daniel Rich, M.D.
Ophthalmology Physician (CMS: Ophthalmology) · Santa Rosa, CA
- NPI 1710965058
- Accepts Medicare
- MIPS 94.7 / 100 · 2023
- 40 yrs in practice
- Male
- Group practice
- No sanctions
Practice & contact
- Primary practice
-
3035 Cleveland Ave Ste 100
Santa Rosa, CA 954032122
(707) 546-9800
fax (707) 546-4112
Credentials & registration
- NPI registered
- January 2006 — 20 yrs on file
- Profile last updated
- July 21, 2025
- Year of graduation
- 1986 — 40 yrs since
- Specialty taxonomy
- 207W00000X — NUCC code
- State license (1)
- California #G60828
- Medicaid
- CA #00G608280
Federal sanctions & exclusions
No sanctions, exclusions or revocations on file
Checked against OIG LEIE on NPI 1710965058. Last verified May 11, 2026.Medicare procedures · 2023
Top services delivered
Total services
1,819
Distinct HCPCS
10
Medicare allowed
$312,401
| HCPCS | Description | Services | Patients | Avg allowed | |
|---|---|---|---|---|---|
92014 |
Established patient complete exam of visual system | 608 | 600 | $142 | |
92012 |
Established patient problem focused exam of visual system | 366 | 276 | $101 | |
92136 |
Measurement of corneal curvature and depth of eye | 176 | 125 | $44 | |
66984 |
Removal of cataract with insertion of prosthetic lens | 174 | 110 | $574 | |
92004 |
New patient complete exam of visual system | 120 | 120 | $168 | |
92134 |
Imaging of retina | 109 | 105 | $44 | |
66821 |
Removal of recurring cataract in lens capsule using a laser | 82 | 80 | $372 | |
92133 |
Imaging of optic nerve | 60 | 57 | $39 | |
92083 |
Exam of visual field with extended testing | 58 | 58 | $72 | |
92002 |
New patient problem focused exam of visual system | 28 | 28 | $95 |
In context: peer comparison
Among 5 peers in Santa Rosa Ophthalmology Physician, average services per provider: 115. This provider delivers 16× the peer median.Open Payments
Industry payments received
All-time total
$98
Transactions
4
Manufacturers
4
| Payer (manufacturer) | Industry | Txns | Amount |
|---|---|---|---|
| Harrow Eye, LLC | 1 | $32.20 | |
| Alcon Vision LLC | 1 | $23.88 | |
| Amgen INC. | 1 | $22.07 | |
| Johnson & Johnson Surgical Vision, INC. | 1 | $19.93 |
By nature of payment
Medicare Part D · 2023
Top prescriptions
Total claims
514
Patients
218
Total drug cost
$43,126
| Drug | Type | Claims | Patients | Total cost |
|---|---|---|---|---|
| Latanoprost | Generic | 198 | 54 | $4,427 |
| Prednisolone Acetate | Generic | 182 | 130 | $10,012 |
| Neomycin-Polymyxin-Dexameth (Neomycin/Polymyxin B/Dexametha) | Brand | 45 | 34 | $663 |
| Timolol Maleate | Generic | 19 | 0 | $269 |
| Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) | Brand | 16 | 0 | $390 |
| Brinzolamide | Generic | 15 | 0 | $6,462 |
| Valacyclovir (Valacyclovir Hcl) | Brand | 14 | 0 | $1,184 |
| Restasis (Cyclosporine) | Brand | 13 | 0 | $16,528 |
| Lumigan (Bimatoprost) | Brand | 12 | 0 | $3,189 |
Frequently asked questions
What is Dr. Daniel Rich's medical specialty?
Dr. Daniel Rich practices Ophthalmology Physician in Santa Rosa, CA.
Where does Dr. Daniel Rich practice?
Dr. Daniel Rich practices at 3035 Cleveland Ave Ste 100, Santa Rosa, CA 954032122. Office phone: 7075469800.
What is Dr. Daniel Rich's NPI?
Dr. Daniel Rich's National Provider Identifier (NPI) is 1710965058, issued by NPPES.
Does Dr. Daniel Rich accept Medicare assignment?
Yes. Dr. Daniel Rich accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Daniel Rich commonly perform?
Top Medicare-reported procedures in 2023: Established patient complete exam of visual system (HCPCS 92014); Established patient problem focused exam of visual system (HCPCS 92012); Measurement of corneal curvature and depth of eye (HCPCS 92136). Source: CMS Medicare Physician & Other Practitioners file.