Doctor profile · Federal record

Dr. Heidi Rich, O.D.

Optometrist (CMS: Optometry) · Indianapolis, IN

  • NPI 1326052564
  • Accepts Medicare
  • 30 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
4900 S Arlington Ave
Indianapolis, IN 462373515
(317) 782-4000
fax (317) 782-0998

Credentials & registration

NPPES · NUCC
NPI registered
July 2006 — 20 yrs on file
Profile last updated
September 9, 2014
Year of graduation
1996 — 30 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Indiana #18002836A

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1326052564. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
201
Distinct HCPCS
4
Medicare allowed
$21,009
HCPCS Description Services Patients Avg allowed
92014 Established patient complete exam of visual system 123 123 $118
99213 Established patient office or other outpatient visit, 20-29 minutes 43 36 $84
92133 Imaging of optic nerve 19 13 $33
92004 New patient complete exam of visual system 16 16 $141

In context: peer comparison

Among 53 peers in Indianapolis Optometrist, average services per provider: 93. This provider delivers 2.2× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$72
Transactions
4
Manufacturers
1
Payer (manufacturer) Industry Txns Amount
CooperVision INC. 4 $72.11

By nature of payment

Food and Beverage
$72

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
31
Patients
0
Total drug cost
$8,233
Drug Type Claims Patients Total cost
Latanoprost Generic 19 0 $332
Xiidra (Lifitegrast) Brand 12 0 $7,901

Frequently asked questions

Auto-generated from federal data
What is Dr. Heidi Rich's medical specialty?
Dr. Heidi Rich practices Optometrist in Indianapolis, IN.
Where does Dr. Heidi Rich practice?
Dr. Heidi Rich practices at 4900 S Arlington Ave, Indianapolis, IN 462373515. Office phone: 3177824000.
What is Dr. Heidi Rich's NPI?
Dr. Heidi Rich's National Provider Identifier (NPI) is 1326052564, issued by NPPES.
Does Dr. Heidi Rich accept Medicare assignment?
Yes. Dr. Heidi Rich accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Heidi Rich commonly perform?
Top Medicare-reported procedures in 2023: Established patient complete exam of visual system (HCPCS 92014); Established patient office or other outpatient visit (HCPCS 99213); Imaging of optic nerve (HCPCS 92133). Source: CMS Medicare Physician & Other Practitioners file.