Doctor profile · Federal record

Dr. Keith Messing, OD

Optometrist (CMS: Optometry) · Bad Axe, MI

  • NPI 1225110554
  • Accepts Medicare
  • 27 yrs in practice
  • Male
  • Solo practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
1226 Sand Beach RD
Bad Axe, MI 484138817
(989) 269-6222
fax (989) 269-4278

Credentials & registration

NPPES · NUCC
NPI registered
October 2006 — 20 yrs on file
Profile last updated
February 18, 2026
Year of graduation
1999 — 27 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Michigan #KM004019

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1225110554. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
728
Distinct HCPCS
10
Medicare allowed
$60,218
HCPCS Description Services Patients Avg allowed
99213 Established patient office or other outpatient visit, 20-29 minutes 196 191 $86
99214 Established patient office or other outpatient visit, 30-39 minutes 178 140 $122
99203 New patient office or other outpatient visit, 30-44 minutes 86 86 $107
92250 Photography of the retina 80 79 $35
92133 Imaging of optic nerve 49 42 $34
92134 Imaging of retina 39 39 $38
99212 Established patient office or other outpatient visit, 10-19 minutes 35 34 $54
92012 Established patient problem focused exam of visual system 21 18 $84
66984 Removal of cataract with insertion of prosthetic lens 18 12 $69
92083 Exam of visual field with extended testing 14 13 $58

In context: peer comparison

Among 1 peers in this city , average services per provider: 66. This provider delivers 11× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$331
Transactions
9
Manufacturers
3
Payer (manufacturer) Industry Txns Amount
Sight Sciences, Inc. 1 $128.89
Alcon Vision LLC 5 $115.79
Johnson & Johnson Vision Care, Inc. 3 $86.65

By nature of payment

Food and Beverage
$331

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
549
Patients
108
Total drug cost
$21,351
Drug Type Claims Patients Total cost
Latanoprost Generic 374 72 $5,894
Timolol Maleate Generic 97 24 $4,848
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 22 0 $423
Lumigan (Bimatoprost) Brand 17 0 $5,243
Neomycin-Polymyxin-Dexameth (Neomycin/Polymyxin B/Dexametha) Brand 15 12 $238
Travoprost Generic 13 0 $1,220
Rhopressa (Netarsudil Mesylate) Brand 11 0 $3,484

Frequently asked questions

Auto-generated from federal data
What is Dr. Keith Messing's medical specialty?
Dr. Keith Messing practices Optometrist in Bad Axe, MI.
Where does Dr. Keith Messing practice?
Dr. Keith Messing practices at 1226 Sand Beach RD, Bad Axe, MI 484138817. Office phone: 9892696222.
What is Dr. Keith Messing's NPI?
Dr. Keith Messing's National Provider Identifier (NPI) is 1225110554, issued by NPPES.
Does Dr. Keith Messing accept Medicare assignment?
Yes. Dr. Keith Messing accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Keith Messing commonly perform?
Top Medicare-reported procedures in 2023: Established patient office or other outpatient visit (HCPCS 99213); Established patient office or other outpatient visit (HCPCS 99214); New patient office or other outpatient visit (HCPCS 99203). Source: CMS Medicare Physician & Other Practitioners file.