Doctor profile · Federal record

Dr. Emily Coles, O.D.

Optometrist (CMS: Optometry) · Big Rapids, MI

  • NPI 1316196504
  • Accepts Medicare
  • 18 yrs in practice
  • Female
  • Solo practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
207 N Michigan Ave
Big Rapids, MI 493071809
(231) 796-5321
fax (231) 796-2957
Mailing address
207 S Michigan Ave
Big Rapids, MI 493071809

Credentials & registration

NPPES · NUCC
NPI registered
September 2008 — 18 yrs on file
Profile last updated
January 8, 2024
Year of graduation
2008 — 18 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Michigan #4901004480

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1316196504. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
273
Distinct HCPCS
6
Medicare allowed
$22,893
HCPCS Description Services Patients Avg allowed
99214 Established patient office or other outpatient visit, 30-39 minutes 87 87 $120
99213 Established patient office or other outpatient visit, 20-29 minutes 71 50 $84
92250 Photography of the retina 58 57 $34
66984 Removal of cataract with insertion of prosthetic lens 24 13 $91
99203 New patient office or other outpatient visit, 30-44 minutes 18 18 $107
92134 Imaging of retina 15 11 $26

In context: peer comparison

Among 8 peers in this city , average services per provider: 47. This provider delivers 5.8× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$1,534
Transactions
11
Manufacturers
3
Payer (manufacturer) Industry Txns Amount
BIOTISSUE HOLDINGS INC. 6 $1,420.77
Alcon Vision LLC 4 $96.97
CooperVision Inc. 1 $16.52

By nature of payment

Travel and Lodging
$1,397
Food and Beverage
$137

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
153
Patients
49
Total drug cost
$3,345
Drug Type Claims Patients Total cost
Latanoprost Generic 106 24 $1,599
Timolol Maleate Generic 30 12 $616
Prednisolone Acetate Generic 17 13 $1,130

Frequently asked questions

Auto-generated from federal data
What is Dr. Emily Coles's medical specialty?
Dr. Emily Coles practices Optometrist in Big Rapids, MI.
Where does Dr. Emily Coles practice?
Dr. Emily Coles practices at 207 N Michigan Ave, Big Rapids, MI 493071809. Office phone: 2317965321.
What is Dr. Emily Coles's NPI?
Dr. Emily Coles's National Provider Identifier (NPI) is 1316196504, issued by NPPES.
Does Dr. Emily Coles accept Medicare assignment?
Yes. Dr. Emily Coles accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Emily Coles commonly perform?
Top Medicare-reported procedures in 2023: Established patient office or other outpatient visit (HCPCS 99214); Established patient office or other outpatient visit (HCPCS 99213); Photography of the retina (HCPCS 92250). Source: CMS Medicare Physician & Other Practitioners file.