Doctor profile · Federal record

Dr. Rhetta Conn, O.D.

Optometrist (CMS: Optometry) · Coldwater, MS

  • NPI 1790916294
  • Accepts Medicare
  • 17 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
412 Central Ave
Coldwater, MS 386183843
(662) 622-5173
fax (662) 622-5590
Mailing address
Po Box 486, 412 Central Avenue
Coldwater, MS 386180486

Credentials & registration

NPPES · NUCC
NPI registered
July 2009 — 17 yrs on file
Profile last updated
March 7, 2023
Year of graduation
2009 — 17 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Mississippi #806
Medicaid
MS #02623217

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1790916294. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
996
Distinct HCPCS
10
Medicare allowed
$81,734
HCPCS Description Services Patients Avg allowed
92014 Established patient complete exam of visual system 214 208 $110
99213 Established patient office or other outpatient visit, 20-29 minutes 178 148 $80
92250 Photography of the retina 134 127 $32
99214 Established patient office or other outpatient visit, 30-39 minutes 108 104 $113
92083 Exam of visual field with extended testing 62 57 $51
99212 Established patient office or other outpatient visit, 10-19 minutes 52 37 $49
92134 Imaging of retina 51 43 $35
92133 Imaging of optic nerve 40 40 $29
66984 Removal of cataract with insertion of prosthetic lens 38 30 $94
92004 New patient complete exam of visual system 37 37 $131

In context: peer comparison

Among 2 peers in Coldwater Optometrist, average services per provider: 59. This provider delivers 17× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$339
Transactions
8
Manufacturers
3
Payer (manufacturer) Industry Txns Amount
Bausch & Lomb Americas INC. 6 $151.45
Optos, INC. 1 $98.14
Alcon Vision LLC 1 $89.03

By nature of payment

Food and Beverage
$240
Entertainment
$98

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
530
Patients
174
Total drug cost
$60,155
Drug Type Claims Patients Total cost
Latanoprost Generic 221 69 $2,753
Brimonidine Tartrate Generic 79 36 $1,166
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 51 19 $786
Lumigan (Bimatoprost) Brand 45 15 $14,487
Travoprost Generic 32 13 $7,213
Combigan (Brimonidine Tartrate/Timolol) Brand 29 0 $13,813
Dorzolamide Hcl Generic 19 0 $534
Vyzulta (Latanoprostene Bunod) Brand 18 0 $7,456
Xiidra (Lifitegrast) Brand 13 0 $10,682
Prednisolone Acetate Generic 12 11 $562

Frequently asked questions

Auto-generated from federal data
What is Dr. Rhetta Conn's medical specialty?
Dr. Rhetta Conn practices Optometrist in Coldwater, MS.
Where does Dr. Rhetta Conn practice?
Dr. Rhetta Conn practices at 412 Central Ave, Coldwater, MS 386183843. Office phone: 6626225173.
What is Dr. Rhetta Conn's NPI?
Dr. Rhetta Conn's National Provider Identifier (NPI) is 1790916294, issued by NPPES.
Does Dr. Rhetta Conn accept Medicare assignment?
Yes. Dr. Rhetta Conn accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Rhetta Conn commonly perform?
Top Medicare-reported procedures in 2023: Established patient complete exam of visual system (HCPCS 92014); Established patient office or other outpatient visit (HCPCS 99213); Photography of the retina (HCPCS 92250). Source: CMS Medicare Physician & Other Practitioners file.