Doctor profile · Federal record

Dr. Jim Riffe, O.D

Optometrist (CMS: Optometry) · Oxford, MS

  • NPI 1801918826
  • Accepts Medicare
  • 26 yrs in practice
  • Male
  • Solo practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
2530 Jackson Ave W
Oxford, MS 386555403
(662) 236-5565
Mailing address
321 Wishing Tree Ln
Oxford, MS 386556131

Credentials & registration

NPPES · NUCC
NPI registered
April 2007 — 19 yrs on file
Profile last updated
July 8, 2007
Year of graduation
2000 — 26 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Mississippi #660
Medicaid
MS #00880223

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1801918826. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
2,243
Distinct HCPCS
10
Medicare allowed
$136,466
HCPCS Description Services Patients Avg allowed
92083 Exam of visual field with extended testing 382 353 $51
92250 Photography of the retina 382 353 $31
92285 Photography of content of eyes 372 302 $17
92014 Established patient complete exam of visual system 306 279 $113
92284 Evaluation of eye adaptation to light and dark with interpretation and report 290 261 $36
92273 Measurement of retinal and optic nerve function 118 115 $110
92020 Exam of the internal drainage system of eye 104 88 $25
92004 New patient complete exam of visual system 83 83 $135
92286 Imaging of front third of eye using a special microscope 79 49 $32
99213 Established patient office or other outpatient visit, 20-29 minutes 46 31 $82

In context: peer comparison

Among 4 peers in Oxford Optometrist, average services per provider: 94. This provider delivers 24× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$11
Transactions
1
Manufacturers
1
Payer (manufacturer) Industry Txns Amount
Lombart Brothers, INC. 1 $10.97

By nature of payment

Food and Beverage
$11

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
214
Patients
87
Total drug cost
$4,758
Drug Type Claims Patients Total cost
Latanoprost Generic 124 37 $2,215
Prednisolone Acetate Generic 37 33 $1,114
Neomycin-Polymyxin-Dexameth (Neomycin/Polymyxin B/Dexametha) Brand 21 17 $301
Timolol Maleate Generic 20 0 $893
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 12 0 $235

Frequently asked questions

Auto-generated from federal data
What is Dr. Jim Riffe's medical specialty?
Dr. Jim Riffe practices Optometrist in Oxford, MS.
Where does Dr. Jim Riffe practice?
Dr. Jim Riffe practices at 2530 Jackson Ave W, Oxford, MS 386555403. Office phone: 6622365565.
What is Dr. Jim Riffe's NPI?
Dr. Jim Riffe's National Provider Identifier (NPI) is 1801918826, issued by NPPES.
Does Dr. Jim Riffe accept Medicare assignment?
Yes. Dr. Jim Riffe accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Jim Riffe commonly perform?
Top Medicare-reported procedures in 2023: Exam of visual field with extended testing (HCPCS 92083); Photography of the retina (HCPCS 92250); Photography of content of eyes (HCPCS 92285). Source: CMS Medicare Physician & Other Practitioners file.