Doctor profile · Federal record

Dr. Steven Rich, MD

Geriatric Medicine (Internal Medicine) Physician (CMS: Geriatric Medicine) · Internal Medicine Physician · Rochester, NY

  • NPI 1568417236
  • Accepts Medicare
  • MIPS 85.3 / 100 · 2023
  • 42 yrs in practice
  • Male
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
1415 Portland Ave, Suite 200
Rochester, NY 146213038
(585) 922-0390

Credentials & registration

NPPES · NUCC
NPI registered
May 2006 — 20 yrs on file
Profile last updated
January 24, 2023
Year of graduation
1984 — 42 yrs since
Specialty taxonomy
207RG0300X — NUCC code
State license (1)
New York #165985
Medicaid
NY #01008075

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1568417236. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
241
Distinct HCPCS
5
Medicare allowed
$19,113
HCPCS Description Services Patients Avg allowed
96116 Exam of neurobehavioral status, first hour 72 53 $79
99215 Established patient office or other outpatient visit, 40-54 minutes 58 42 $140
G2212 Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or 58 32 $30
G0316 Prolonged hospital inpatient or observation care evaluation and management service(s) beyond the total time for the primary service (when the primary service has been selected using time on the date of the primary service); each additional 15 minutes by th 39 11 $30
99223 Initial hospital care with moderate level of medical decision making, if using time, at least 75 minutes 14 14 $170

In context: peer comparison

Among 10 peers in this city , average services per provider: 67. This provider delivers 3.6× the peer median.

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
525
Patients
169
Total drug cost
$30,490
Drug Type Claims Patients Total cost
Fluoxetine Hcl Generic 132 52 $1,434
Rivastigmine Generic 76 23 $19,982
Donepezil Hcl Generic 65 33 $726
Quetiapine Fumarate Generic 56 24 $1,307
Trazodone Hcl Generic 46 21 $406
Bupropion Hcl Generic 36 16 $791
Sertraline Hcl Generic 27 0 $398
Glycopyrrolate Generic 25 0 $654
Trospium Chloride Er (Trospium Chloride) Brand 21 0 $3,932
Carbidopa-Levodopa (Carbidopa/Levodopa) Brand 15 0 $341

Frequently asked questions

Auto-generated from federal data
What is Dr. Steven Rich's medical specialty?
Dr. Steven Rich practices Geriatric Medicine (Internal Medicine) Physician in Rochester, NY.
Where does Dr. Steven Rich practice?
Dr. Steven Rich practices at 1415 Portland Ave, Rochester, NY 146213038. Office phone: 5859220390.
What is Dr. Steven Rich's NPI?
Dr. Steven Rich's National Provider Identifier (NPI) is 1568417236, issued by NPPES.
Does Dr. Steven Rich accept Medicare assignment?
Yes. Dr. Steven Rich accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Steven Rich commonly perform?
Top Medicare-reported procedures in 2023: Exam of neurobehavioral status, first hour (HCPCS 96116); Established patient office or other outpatient visit (HCPCS 99215); Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or (HCPCS G2212). Source: CMS Medicare Physician & Other Practitioners file.