Doctor profile · Federal record

Dr. Vidya Counto, MD

Family Medicine Physician (CMS: Family Practice) · Columbiana, OH

  • NPI 1609097971
  • Accepts Medicare
  • MIPS 96.7 / 100 · 2023
  • 26 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
400 Town Center Ave Ste 301
Columbiana, OH 444088305
(330) 482-3871
fax (330) 482-0133
Mailing address
1995 E State St
Salem, OH 444602423

Credentials & registration

NPPES · NUCC
NPI registered
May 2007 — 19 yrs on file
Profile last updated
April 29, 2024
Year of graduation
2000 — 26 yrs since
Specialty taxonomy
207Q00000X — NUCC code
State license (1)
Ohio #35088975
Medicaid
OH #2794169

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1609097971. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
889
Distinct HCPCS
10
Medicare allowed
$52,663
HCPCS Description Services Patients Avg allowed
36415 Insertion of needle into vein for collection of blood sample 272 113 $8
99213 Established patient office or other outpatient visit, 20-29 minutes 207 89 $87
99214 Established patient office or other outpatient visit, 30-39 minutes 207 113 $123
83036 Hemoglobin a1c level 47 30 $10
99212 Established patient office or other outpatient visit, 10-19 minutes 38 26 $54
81003 Automated urinalysis test 27 13 $2
82044 Urine microalbumin (protein) analysis 23 22 $6
G0444 Annual depression screening, 5 to 15 minutes 21 21 $18
G0439 Annual wellness visit, includes a personalized prevention plan of service (pps), subsequent visit 20 20 $125
93000 Routine electrocardiogram (ecg) using at least 12 leads with interpretation and report 15 14 $14

In context: peer comparison

Among 5 peers in this city , average services per provider: 63. This provider delivers 14× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$457
Transactions
24
Manufacturers
5
Payer (manufacturer) Industry Txns Amount
AstraZeneca Pharmaceuticals LP 12 $217.21
Novo Nordisk Inc 5 $88.89
GlaxoSmithKline, LLC. 3 $59.77
ABBVIE INC. 2 $54.52
Lilly USA, LLC 2 $36.27

By nature of payment

Food and Beverage
$457

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
3,520
Patients
921
Total drug cost
$45,572
Drug Type Claims Patients Total cost
Atorvastatin Calcium Generic 429 110 $4,792
Amlodipine Besylate Generic 417 113 $3,109
Rosuvastatin Calcium Generic 346 93 $6,488
Metoprolol Succinate Generic 317 79 $7,769
Levothyroxine Sodium Generic 274 57 $2,956
Losartan Potassium Generic 234 62 $2,275
Metoprolol Tartrate Generic 197 47 $1,362
Furosemide Generic 195 53 $1,260
Potassium Chloride Generic 192 50 $4,590
Enalapril Maleate Generic 183 46 $3,875

Hospital affiliations

CMS Hospital Compare

Frequently asked questions

Auto-generated from federal data
What is Dr. Vidya Counto's medical specialty?
Dr. Vidya Counto practices Family Medicine Physician in Columbiana, OH.
Where does Dr. Vidya Counto practice?
Dr. Vidya Counto practices at 400 Town Center Ave Ste 301, Columbiana, OH 444088305. Office phone: 3304823871.
What is Dr. Vidya Counto's NPI?
Dr. Vidya Counto's National Provider Identifier (NPI) is 1609097971, issued by NPPES.
Does Dr. Vidya Counto accept Medicare assignment?
Yes. Dr. Vidya Counto accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Vidya Counto commonly perform?
Top Medicare-reported procedures in 2023: Insertion of needle into vein for collection of blood sample (HCPCS 36415); Established patient office or other outpatient visit (HCPCS 99213); Established patient office or other outpatient visit (HCPCS 99214). Source: CMS Medicare Physician & Other Practitioners file.