Doctor profile · Federal record

Dr. Seth Rich, O.D.

Optometrist (CMS: Optometry) · Sallisaw, OK

  • NPI 1467939330
  • Accepts Medicare
  • MIPS 77.5 / 100 · 2023
  • 13 yrs in practice
  • Male
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
301 S J T Stites St
Sallisaw, OK 749559302
(918) 775-9150
Mailing address
1001 N Grand Ave
Tahlequah, OK 744647017

Credentials & registration

NPPES · NUCC
NPI registered
July 2018 — 8 yrs on file
Year of graduation
2013 — 13 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Oklahoma #3007

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1467939330. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
433
Distinct HCPCS
6
Medicare allowed
$28,668
HCPCS Description Services Patients Avg allowed
92014 Established patient complete exam of visual system 190 188 $72
99213 Established patient office or other outpatient visit, 20-29 minutes 147 111 $62
92134 Imaging of retina 33 30 $24
92004 New patient complete exam of visual system 32 32 $90
66984 Removal of cataract with insertion of prosthetic lens 18 14 $101
92083 Exam of visual field with extended testing 13 12 $26

In context: peer comparison

Among 1 peers in Sallisaw Optometrist, average services per provider: 72. This provider delivers 6.0× the peer median.

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
168
Patients
29
Total drug cost
$24,841
Drug Type Claims Patients Total cost
Latanoprost Generic 84 18 $2,760
Timolol Maleate Generic 26 0 $548
Restasis (Cyclosporine) Brand 17 11 $11,416
Brimonidine Tartrate Generic 16 0 $480
Xiidra (Lifitegrast) Brand 13 0 $8,838
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 12 0 $799

Frequently asked questions

Auto-generated from federal data
What is Dr. Seth Rich's medical specialty?
Dr. Seth Rich practices Optometrist in Sallisaw, OK.
Where does Dr. Seth Rich practice?
Dr. Seth Rich practices at 301 S J T Stites St, Sallisaw, OK 749559302. Office phone: 9187759150.
What is Dr. Seth Rich's NPI?
Dr. Seth Rich's National Provider Identifier (NPI) is 1467939330, issued by NPPES.
Does Dr. Seth Rich accept Medicare assignment?
Yes. Dr. Seth Rich accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Seth Rich commonly perform?
Top Medicare-reported procedures in 2023: Established patient complete exam of visual system (HCPCS 92014); Established patient office or other outpatient visit (HCPCS 99213); Imaging of retina (HCPCS 92134). Source: CMS Medicare Physician & Other Practitioners file.