Doctor profile · Federal record

Dr. Keith Rowlands, O.D.

Optometrist (CMS: Optometry) · Mercer, PA

  • NPI 1679568695
  • Accepts Medicare
  • MIPS 86.6 / 100 · 2023
  • 43 yrs in practice
  • Male
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
138 W Market St
Mercer, PA 161371012
(724) 662-4313

Credentials & registration

NPPES · NUCC
NPI registered
September 2005 — 21 yrs on file
Profile last updated
February 14, 2008
Year of graduation
1983 — 43 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Pennsylvania #OEG000381

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1679568695. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
753
Distinct HCPCS
9
Medicare allowed
$60,567
HCPCS Description Services Patients Avg allowed
99213 Established patient office or other outpatient visit, 20-29 minutes 313 200 $87
92014 Established patient complete exam of visual system 87 82 $120
92134 Imaging of retina 86 75 $38
92133 Imaging of optic nerve 77 60 $34
92083 Exam of visual field with extended testing 66 59 $60
99214 Established patient office or other outpatient visit, 30-39 minutes 65 58 $124
92012 Established patient problem focused exam of visual system 28 28 $87
99203 New patient office or other outpatient visit, 30-44 minutes 20 20 $109
92020 Exam of the internal drainage system of eye 11 11 $27

In context: peer comparison

Among 1 peers in Mercer Optometrist, average services per provider: 83. This provider delivers 9.1× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$79
Transactions
1
Manufacturers
1
Payer (manufacturer) Industry Txns Amount
Tarsus Pharmaceuticals, INC. 1 $78.70

By nature of payment

Food and Beverage
$79

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
688
Patients
133
Total drug cost
$96,495
Drug Type Claims Patients Total cost
Latanoprost Generic 262 57 $2,811
Lumigan (Bimatoprost) Brand 101 24 $41,506
Timolol Maleate Generic 78 25 $1,154
Brimonidine Tartrate Generic 50 11 $461
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 35 0 $781
Dorzolamide Hcl Generic 34 0 $825
Brimonidine Tartrate-Timolol (Brimonidine Tartrate/Timolol) Brand 25 0 $6,704
Cyclosporine Generic 23 0 $16,183
Tobramycin Generic 17 16 $94
Vyzulta (Latanoprostene Bunod) Brand 16 0 $5,432

Frequently asked questions

Auto-generated from federal data
What is Dr. Keith Rowlands's medical specialty?
Dr. Keith Rowlands practices Optometrist in Mercer, PA.
Where does Dr. Keith Rowlands practice?
Dr. Keith Rowlands practices at 138 W Market St, Mercer, PA 161371012. Office phone: 7246624313.
What is Dr. Keith Rowlands's NPI?
Dr. Keith Rowlands's National Provider Identifier (NPI) is 1679568695, issued by NPPES.
Does Dr. Keith Rowlands accept Medicare assignment?
Yes. Dr. Keith Rowlands accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Keith Rowlands commonly perform?
Top Medicare-reported procedures in 2023: Established patient office or other outpatient visit (HCPCS 99213); Established patient complete exam of visual system (HCPCS 92014); Imaging of retina (HCPCS 92134). Source: CMS Medicare Physician & Other Practitioners file.