Doctor profile · Federal record

Dr. Heather Potter, MD

Ophthalmology Physician (CMS: Ophthalmology) · Madison, WI

  • NPI 1013983584
  • Accepts Medicare
  • 25 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

NPPES Updated May 11, 2026
Primary practice
2880 University Ave
Madison, WI 53705
(608) 263-7171
fax (608) 265-8060
Mailing address
7974 Uw Health CT
Middleton, WI 535625531

Credentials & registration

NPPES · NUCC
NPI registered
February 2006 — 20 yrs on file
Profile last updated
January 22, 2021
Year of graduation
2001 — 25 yrs since
Specialty taxonomy
207W00000X — NUCC code
State license (1)
Wisconsin #45451

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1013983584. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
2,151
Distinct HCPCS
10
Medicare allowed
$232,439
HCPCS Description Services Patients Avg allowed
92136 Measurement of corneal curvature and depth of eye 293 180 $30
66984 Removal of cataract with insertion of prosthetic lens 234 150 $507
88313 Special stained specimen slides to examine tissue including interpretation and report 226 173 $11
99214 Established patient office or other outpatient visit, 30-39 minutes 204 196 $95
99213 Established patient office or other outpatient visit, 20-29 minutes 186 157 $64
92014 Established patient complete exam of visual system 155 153 $80
88305 Pathology examination of tissue using a microscope, intermediate complexity 133 114 $35
92083 Exam of visual field with extended testing 105 85 $31
99204 New patient office or other outpatient visit, 45-59 minutes 93 93 $127
92133 Imaging of optic nerve 89 84 $22

In context: peer comparison

Among 26 peers in Madison Ophthalmology Physician, average services per provider: 256. This provider delivers 8.4× the peer median.

Open Payments

Industry payments received

CMS Open Payments
All-time total
$50
Transactions
2
Manufacturers
2
Payer (manufacturer) Industry Txns Amount
Johnson & Johnson Surgical Vision, INC. 1 $27.79
Alcon Vision LLC 1 $21.96

By nature of payment

Food and Beverage
$50

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
1,482
Patients
787
Total drug cost
$137,191
Drug Type Claims Patients Total cost
Prednisolone Acetate Generic 425 293 $14,617
Moxifloxacin (Moxifloxacin Hcl) Brand 347 228 $9,849
Latanoprost Generic 189 50 $4,555
Ketorolac Tromethamine Generic 164 107 $4,790
Timolol Maleate Generic 71 21 $8,023
Ilevro (Nepafenac) Brand 62 40 $22,933
Dorzolamide-Timolol (Dorzolamide Hcl/Timolol Maleat) Brand 42 16 $869
Restasis (Cyclosporine) Brand 34 13 $29,624
Travoprost Generic 30 0 $5,587
Lumigan (Bimatoprost) Brand 25 0 $11,819

Frequently asked questions

Auto-generated from federal data
What is Dr. Heather Potter's medical specialty?
Dr. Heather Potter practices Ophthalmology Physician in Madison, WI.
Where does Dr. Heather Potter practice?
Dr. Heather Potter practices at 2880 University Ave, Madison, WI 53705. Office phone: 6082637171.
What is Dr. Heather Potter's NPI?
Dr. Heather Potter's National Provider Identifier (NPI) is 1013983584, issued by NPPES.
Does Dr. Heather Potter accept Medicare assignment?
Yes. Dr. Heather Potter accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Heather Potter commonly perform?
Top Medicare-reported procedures in 2023: Measurement of corneal curvature and depth of eye (HCPCS 92136); Removal of cataract with insertion of prosthetic lens (HCPCS 66984); Special stained specimen slides to examine tissue including interpretation and report (HCPCS 88313). Source: CMS Medicare Physician & Other Practitioners file.