Doctor profile · Federal record

Dr. Gabrielle Smiley, OD

Optometrist (CMS: Optometry) · Rice Lake, WI

  • NPI 1326576323
  • Accepts Medicare
  • 9 yrs in practice
  • Female
  • Group practice
  • No sanctions

Practice & contact

Operates at 3 locations .

NPPES Updated May 11, 2026
Primary practice
1801 W Knapp St Ste 3
Rice Lake, WI 548681381
(715) 234-3113
Additional location
130 Walnut St
Spooner, WI 548011319
(715) 635-2020
Additional location
15936 US Highway 63
Hayward, WI 548437162
(715) 634-1028

Credentials & registration

NPPES · NUCC
NPI registered
June 2017 — 9 yrs on file
Profile last updated
March 17, 2018
Year of graduation
2017 — 9 yrs since
Specialty taxonomy
152W00000X — NUCC code
State license (1)
Wisconsin #3454

Federal sanctions & exclusions

OIG LEIE Updated May 11, 2026

No sanctions, exclusions or revocations on file

Checked against OIG LEIE on NPI 1326576323. Last verified May 11, 2026.

Medicare procedures · 2023

Top services delivered

CMS Provider Utilization
Total services
587
Distinct HCPCS
7
Medicare allowed
$58,728
HCPCS Description Services Patients Avg allowed
92014 Established patient complete exam of visual system 326 326 $121
92004 New patient complete exam of visual system 61 61 $144
92133 Imaging of optic nerve 53 51 $34
92083 Exam of visual field with extended testing 47 44 $60
92134 Imaging of retina 45 40 $38
99213 Established patient office or other outpatient visit, 20-29 minutes 36 30 $85
99212 Established patient office or other outpatient visit, 10-19 minutes 19 18 $54

In context: peer comparison

Among 2 peers in Rice Lake Optometrist, average services per provider: 79. This provider delivers 7.4× the peer median.

Medicare Part D · 2023

Top prescriptions

CMS Part D Prescriber
Total claims
248
Patients
46
Total drug cost
$36,746
Drug Type Claims Patients Total cost
Latanoprost Generic 147 35 $1,998
Restasis (Cyclosporine) Brand 33 0 $27,447
Timolol Maleate Generic 30 11 $585
Lumigan (Bimatoprost) Brand 14 0 $5,798
Brimonidine Tartrate Generic 13 0 $722
Dorzolamide Hcl Generic 11 0 $196

Frequently asked questions

Auto-generated from federal data
What is Dr. Gabrielle Smiley's medical specialty?
Dr. Gabrielle Smiley practices Optometrist in Rice Lake, WI.
Where does Dr. Gabrielle Smiley practice?
Dr. Gabrielle Smiley practices at 1801 W Knapp St Ste 3, Rice Lake, WI 548681381. Office phone: 7152343113.
What is Dr. Gabrielle Smiley's NPI?
Dr. Gabrielle Smiley's National Provider Identifier (NPI) is 1326576323, issued by NPPES.
Does Dr. Gabrielle Smiley accept Medicare assignment?
Yes. Dr. Gabrielle Smiley accepts Medicare assignment, meaning Medicare-allowed amounts are accepted as full payment for covered services.
What procedures does Dr. Gabrielle Smiley commonly perform?
Top Medicare-reported procedures in 2023: Established patient complete exam of visual system (HCPCS 92014); New patient complete exam of visual system (HCPCS 92004); Imaging of optic nerve (HCPCS 92133). Source: CMS Medicare Physician & Other Practitioners file.